Driven and motivated professional with 9 years experience in creative marketing/public relations/communications. A proven track record of creating innovative and contemporary campaigns for B2B and B2C facing companies. An asset who will go above and beyond job requirements and is willing to accept any task that will help the organization. A born leader who leads by example with a relentless pursuit of completing objectives and creating new avenues for success. Often touted for my creativity, work ethic, soft skills and leadership.

Andrew McLean

Public Relations. Communications. Marketing. Social Media. Influencers

Media Coverage

Among others…

Influencer Partnerships

  • Allen Lazard, New York Jets

  • Oscar Isaacs - Actor

  • Calvin Johnson, Former Detroit Lion

  • Tori Deal, TV Personality

  • Frank Caliendo - Comedian

  • Rodney McCloud, Cleveland Brown

Key Accomplishments:

  • Directed a 3-day media campaign at a premiere industry event which resulted in 9 media placements, including 2 podcasts. This resulted in an Advertising Value Equivalency of $101,615.07 for the client

  • Led the development of a press release, and directed the media strategy and outreach – resulting in 11 media placements. These placements resulted in an Advertising Value Equivalency of $87,589 for the client and Intel

  • Managed social media strategies which enhanced a clients page views by 121%, unique visitors by 86%, which led to 523 new followers in my first 3 months of service. 

  • Created media relation campaigns that independently increased media placements by 377.9% in 2019 and by an additional 148.1% in 2020.

Skills:

Brand Awareness · Media Planning · Team Management · Social Media Communications · Media Strategy · Digital Media · Earned Media · Relationship Building · Pitching Media · Crisis Communications · Team Leadership · Media Relations · Editing · Cross-media Campaigns · Content Strategy · Communication · Strategic Communications · Digital Marketing · Brand Strategy · Project Management · Client Relations · Strategic Media Relations

Proficient in:

MuckRack, Cision, MS Outlook and Office (Word, Excel, and PowerPoint), Canva, Adobe Photoshop, Jiira, Asana, Hubspot, and Sharepoint – among others.

  • Employment History

    Account Director - FischTank PR

    Senior Account Manager - Imre

    Public Relations Manager - Internet Brands

    Media Relations Specialist - Pancreatic Cancer Action Network

    Resume

About Me

A strong passion and extensive experience in marketing & media strategies, team leadership, media relations, earned media, social media/influencers, brand partnerships, brand building, content creation, campaign creation, client relations, google analytics, social media, and SEO. In addition, I’ve gained managerial and directorial experience leading B2C and B2B campaigns for a variety of industries including — athletes and celebrities, innovative technology, sports, automotive, start-ups, medical/healthcare, renewable energy, AI, gaming, SaaS companies, legal, and more.

Contact Me

Please feel free to contact me if you have any question or would like to connect to discuss future opportunities.

Andrew N. McLean

andrew.mclean@gmail.com

310-482-9135